There is something magical about buying stuff.
One may argue that receiving things for free trumps purchasing goods any day... but earned ownership over a new item, satisfies us in a way that is quite pleasing. Apparently, there is a "pleasure center "in the brain goes off when we buy something.
CHUCK E. CHEESE taught me this long before I owned a wallet. After playing countless games of Ski-Ball and Whack-a-Mole, I learned that I could earn enough tickets and exchange them for a new toy car or putty in a cup that made fart noises when you pushed it down.
Work + Earnings + Transaction + New Toy = A happy kid. This formula not only rings true for 7 year-olds, but supports and defines our culture. I recently learned from my professor that Economists call that happiness "Marginal Utility". Maybe its just me but that doesn't sound very happy..."New Toy Happiness" sounds more fun. Whatever you wish to call it, I discovered how much I missed that feeling when it was denied at the library last week.
At first it felt pretty good to walk out of the library with a new book that I would have otherwise bought. But something didn't feel right. Effortlessly checking out the book for free held little reward, and even though I saved $25, I realized; I didn't want to give the book back. I wanted to read it and keep it on my bookshelf, even if I never read it again.
Maybe it was greedy of me to want to keep the book. Maybe I'm brainwashed by consumerism. Either way, I have two weeks to return all 242 pages or else I'll be fined... and there is nothing magical about paying late fees. And I'm pretty sure the "pleasure center" of my brain does not go off when I pay for something that I don't even get to keep; the "angry center" goes off instead.
michael.f